Salesforce DevOps is a smart business investment that transforms how teams work. By adopting tools that accelerate release speed, increase deployment frequency, and improve quality, businesses get more value from their Salesforce investment. With streamlined deployments, automated change tracking, and synchronized environments, teams spend less time on manual tasks and more time delivering impact.
This article draws on four years of data from The State of Salesforce DevOps industry reports to highlight the top ten ways DevOps drives business value. The following isn’t an exhaustive list but summarizes the key positive business benefits of DevOps highlighted by survey respondents between 2022 and 2025.
1. DevOps maximizes your Salesforce ROI
Empowered by DevOps, teams spend more time on development work and less on managing processes. In our 2022 survey, when asked whether DevOps increases Salesforce ROI, 85% of respondents said yes. Since then, teams’ confidence in DevOps’ cost savings has increased with 95% of respondents in the 2025 survey saying that investing in Salesforce DevOps delivers a return.
In 2025, 27% of Gearset users report a monthly ROI exceeding $50,000 — making them 23% more likely to achieve this level of return than other teams. As adoption grows, so does confidence in the financial value of DevOps, with more teams recognizing its role in driving efficiency, cutting costs, and unlocking new revenue opportunities.
2. Rapid release cycles increase business agility
A flexible DevOps process allows teams to manage multiple workstreams simultaneously, keeping projects moving without delays. Well-structured DevOps workflows eliminate conflicts, bottlenecks, and blockages, ensuring new features are continuously tested and released.
The 2025 report highlights that teams relying on Gearset as their complete DevOps solution are 40% more likely to release at least weekly — a key advantage for businesses who want to stay ahead of the competition.
Companies that adopt DevOps are more agile; their teams are faster and better able to respond to business challenges and opportunities as they arise. Salesforce teams can easily switch between workstreams and incorporate stakeholder feedback. As a result, they’re better able to embrace an iterative development strategy that delivers continuous improvements to end users.
Dear Irving on Hudson
Gearset After Hours at NYC Agentforce
3. Faster deployments slash turnaround times
Salesforce deployments have traditionally been slow and error-prone, with teams relying on manual tools like change sets to move changes from development to production. This approach wastes time, increases the risk of failed deployments, and causes costly rollbacks.
The adoption of a complete Salesforce DevOps solution, like Gearset, has enabled teams of both developers and admins to boost their deployment success rates dramatically. Just on deployments alone, the time savings are substantial, especially for teams who previously relied on change sets.
In 2022, 41% of teams reported deploying changes in under an hour — significantly speeding up the release of new apps, features, and customizations. This trend has accelerated, with the 2025 report showing 57% of teams now achieving deployment times of less than an hour.
4. Higher-quality releases deliver better features
DevOps strengthens quality assurance by automating repetitive tasks, integrating continuous testing, and using version control as a single source of truth. Testing and release governance procedures can be built into the process at every stage, making sure that new features work properly and match business requirements. Teams can deploy code at any time without breaking existing functionality or causing critical issues in production.
In 2023, an impressive 43% of respondents reported that less than 10% of their releases include a bug or error, a significant improvement from the previous year when only 23% achieved this low rate. This trend continued into 2025, with the latest report showing that 57% of teams now experience a change failure rate of less than 10%.
This reduction in the number of issues is partly due to integrating continuous testing, or “shifting left” earlier in the development process. But it’s also a consequence of the iterative process of continuous delivery — frequent releases of smaller changes that reduce the risk of any one release. The result? Higher-quality releases, fewer disruptions, and a Salesforce environment that remains stable while continuously delivering value to the business.
5. Observability enhances performance and stability
Security and data protection are critical to Salesforce DevOps, yet many teams remain vulnerable due to gaps in monitoring and backup strategies. Without proper security practices, unauthorized changes, data corruption, or even malicious activity can go unnoticed and put business-critical information at risk.
Observability is your Salesforce org’s early warning system. It helps you spot and fix issues before they spiral — keeping things running smoothly, preventing outages, and making sure users get the best experience. While observability practices like automated monitoring are standard in other platforms, it’s often overlooked in Salesforce. In fact, the 2025 report found that for 49% of teams, observability isn’t even on the radar.
That gap has real consequences. Without observability baked into the DevOps process, teams rely on end users to report issues. 74% of teams not implementing observability find out about problems this way. That’s a frustrating experience for users and makes it much harder to understand the true impact of bugs and errors on business operations.
The impact of poor observability extends to the wider business as well. In 2024, bugs caused a Salesforce outage at 21% of businesses. But teams implementing observability in their DevOps workflow are 50% more likely to catch bugs within a day and 48% more likely to fix them just as fast — reducing downtime, human error, and business disruption.
6. All stakeholders drive business value
DevOps ensures that every stakeholder — whether developers, admins, business leaders, or end users — contributes to delivering real business value. By enabling smaller, more frequent releases, DevOps creates a continuous feedback loop where user needs directly shape the software development lifecycle. This iterative approach reduces bottlenecks and ensures that features align with business goals, increasing both efficiency and customer satisfaction.
DevOps success goes beyond just improving release cycles — it’s a cultural shift that transforms the way organizations operate. Alignment between teams leads to improved software quality, greater visibility into the software delivery process, a more efficient development lifecycle, and ultimately, a greater return on investment from Salesforce.
7. A single process gives you scalability without the risks
DevOps helps teams to grow without adding complexity or risk. A big part of that is using a consolidated toolset, where every part of the development process is connected and streamlined. Version control plays a key role here. Workflows based on branching strategies in version control make it easy to introduce new development environments as business needs change, improving inefficiency in the development process. When version control is part of a unified toolchain and a well-structured DevOps process, testing, review, and governance remain consistent, so teams can add new workstreams without disrupting delivery.
By anchoring development, testing, review, and release in version control, organizations can build a consistent, repeatable pipeline — making it much easier to scale. The data backs this up: in 2022, 89% of teams had implemented or planned to implement version control, and by 2023, 78% were actively using it to manage increasingly complex Salesforce environments. With version control as the foundation of a unified toolchain, teams gain both speed and control. By 2025, teams with consolidated toolsets were five times more likely to deploy in under an hour — proof that a single process boosts both agility and governance.
8. DevOps culture boosts team morale
One of the more subtle DevOps benefits is that Salesforce teams empowered by continuous learning are more productive and more motivated. When development and release processes run efficiently, teams experience less frustration and are more motivated. But lots of organizations still struggle to create effective collaboration between admins and development teams. For these teams, the core pillars of a modern DevOps environment, version control and continuous integration and continuous delivery (CI/CD), can be transformational, enabling organizations to adopt agile practices and making cross-functional collaboration much easier.
The 2023 report reinforced the value of a strong DevOps culture for team cohesion, showing that teams with high levels of collaboration were more likely to achieve their performance goals and experience greater job satisfaction. In the 2025 report, 56% of teams identified developer happiness and preventing burnout as a key driver of DevOps adoption, highlighting the connection between DevOps practices and team performance.
9. DevOps boosts AI readiness
AI is rapidly reshaping how software development teams work, but within the Salesforce ecosystem adoption remains uneven. The 2025 report shows that 86% of businesses will explore new AI use cases in the coming year, while 37% plan to optimize existing AI-driven processes. But despite this momentum, 19% of teams struggle to find a relevant use case, making it just as much of a barrier as security risks (22%) and compliance challenges (19%).
AI adoption also varies by company size. It’s telling that 21% of smaller businesses said cost was their biggest obstacle and 27% of enterprise teams with over 10,000 employees saw compliance as a top concern. Industry matters too — 34% of tech firms report company-wide AI adoption, but government adoption remains at 0%.
For Salesforce DevOps teams, the key challenge isn’t whether to adopt AI, but how to do so in a way that genuinely adds value for the business. To help teams leverage AI, Agentforce provides the essential platform, streamlining workflows, improving decision-making, and enhancing user experiences. DevOps provides the methodology, automation, and collaborative culture needed to manage the complexity, risks, and iterative nature of developing and deploying solutions with Agentforce. With the right DevOps solution in place, teams can deploy Agentforce with confidence.
10. DevOps is a competitive advantage
Companies that establish high-performing DevOps processes gain a clear advantage over those that don’t. Just a few years ago, the DevOps model was a relatively new approach to release management on the Salesforce platform. Now, it’s become an essential competitive advantage, not just in the wider software industry, but within the Salesforce ecosystem too.
As digital transformation accelerates, Salesforce teams face increasing business demands, and those with well-established processes are best equipped to keep up. The 2024 report highlights that elite teams — those excelling both technically and culturally — consistently outperform others across all DORA metrics and the 2025 report shows a strong link between DevOps maturity and overall success. Regular DevOps training helps teams refine their processes, keeping them competitive. Fast integration and continuous delivery aren’t just benefits — they’re essential to maximizing Salesforce ROI.
How to implement a DevOps workflow for business success
Salesforce is a significant investment for any business, but without an efficient DevOps process, its full potential can be difficult to realize. Slow releases, deployment errors, and security risks can hinder progress and limit the ROI. The State of Salesforce DevOps reports show that DevOps adoption changes this — streamlining processes, improving reliability, and helping businesses respond faster to opportunities.
Here are the essential elements for implementing a successful Salesforce DevOps workflow:
Use version control: Tracking code changes with version control helps avoid costly errors. Version control enables smoother collaboration, reduces the risk of deployment failures, and supports DevOps automation — helping teams scale development while keeping operational costs under control.
Automate your deployments: Manual deployments waste time and add risk. Using automation tools, like Gearset, to adopt a continuous development pipeline enables teams to release new features faster, respond quickly to market demands, and maintain a more stable Salesforce environment.
Enforce code quality and security standards: Security breaches and poor-quality releases can lead to downtime, compliance issues, and financial losses. A strong DevOps workflow — with automated security checks and code reviews — ensures every change is tested before reaching production. Enabling teams to protect both reputation and revenue.
Track key DevOps metrics: To maximize ROI, businesses need clear visibility into their DevOps benefits. Key performance indicators (KPIs) like Google’s DORA software delivery performance metrics (which include deployment frequency, change failure rate, and time to recover from incidents) demonstrate how DevOps drives business growth and efficiency.
Automate testing: Bugs and failed deployments waste time and money. Automated testing reduces the risk of errors and makes sure updates don’t disrupt existing functionality. Tools like Gearset’s Code reviews (powered by Clayton) help teams catch issues even earlier by automatically scanning for coding errors, security vulnerabilities, and best practice violations before changes reach testing.
Implement role-based access control: Data security is critical for any business relying on Salesforce. Role-based access control (RBAC) ensures only authorized users can make critical changes, reducing the risk of costly misconfigurations or security breaches.
Build a DevOps culture of continuous improvement: A team with DevOps principles embedded in its culture promotes collaboration, accountability, and innovation — delivering high-quality releases faster.
How to overcome DevOps adoption challenges
Adopting DevOps can feel like a big shift, but the long-term benefits far outweigh the initial challenges. Resistance to change is common, especially in organizations used to rigid workflows. Demonstrating quick wins — like how DevOps streamlines workflows by reducing deployment times and minimizing errors — helps build confidence and secure stakeholder buy-in.
Skill gaps can slow adoption, but investing in training equips teams with the expertise to implement and manage DevOps successfully. Budget constraints are another concern, but the long-term gains outweigh the upfront costs. Compared to the financial impact of slow releases, system downtime, and security breaches, DevOps delivers measurable value.
Want more business insight into Salesforce DevOps?
The benefits that come from adopting DevOps are clear — faster releases, fewer errors, and a better result for your users. But beyond the technical wins, DevOps also drives real business value. It helps you get more from your Salesforce investment and gives your business a competitive edge.
This year’s State of Salesforce DevOps report backs that up. Teams managing their DevOps lifecycle with Gearset are 40% more likely to release at least weekly and 23% more likely to report a monthly ROI of over $50,000 — showing that streamlined processes don’t just save time, they deliver measurable results.
The State of Salesforce DevOps report explores how teams across industries are using DevOps to reduce costs, improve reliability, and move faster. Download it now to see how your team compares.
Maximize your Salesforce investment
Book a demo with one of our DevOps experts today to explore how Gearset can help you achieve your business goals and unlock the full potential of Salesforce.
