Guarantee ROI with Salesforce DevOps automation

Guarantee ROI with Salesforce DevOps automation

David Runciman on

Share with


Teams are increasingly more aware of the substantial time-savings that DevOps can bring — and these time-savings translate into real DevOps cost-savings right across the organisation. With DevOps in place, the bottom line of your IT budget is healthier because devs and admins are freed up to work on building features that add value, rather than toiling away unnecessarily on manual, error-prone deployments. But savings on deployment times are just the beginning of a substantial return on investment in DevOps tooling and automated processes.

The automation you need for Salesforce DevOps

More and more teams are maturing their DevOps processes for Salesforce and realising the business benefits of CI/CD. The software development team at Healthcare giant McKesson, for example, have an automated deployment pipeline that saves time, improves their work, and just makes life easier. So what kinds of tools are involved when introducing DevOps automation into your development process? There are four key areas:

Continuous integration

Why’s CI/CD important? Continuous integration allows you to have a release pipeline made up of several environments, without requiring additional manual work to promote release packages along the pipeline. These CI/CD pipelines give you a complete bird’s eye view of your process and allow you to easily deploy your changes up or down stream.

Why use CI/CD? Well, by using CI jobs in Gearset you can automate your deployments or validations. Pipelines gives your team complete visibility of all changes that are happening over your release pipeline, how much work there is waiting to be pushed, and provides you with the tooling to get these changes promoted through your environments quickly and successfully, without ever leaving Gearset.

Continuous integration jobs in Gearset’s pipelines

Automated unit testing

Testing and deployments go hand-in-hand. Making sure that your work is high quality, and that releasing won’t break your existing configuration and code in your production environment, is an essential part of development and releases. Automated unit testing is especially important. Unit tests check that your Apex classes are executing correctly, so testing new code before releasing it is obviously valuable. But you also need to test the code in production continually for two main reasons:

  1. Later changes can cause Apex classes in your org to begin failing. Automated unit testing makes sure these tests don’t fail silently.
  2. Salesforce won’t let you deploy to an org with under 75% code coverage. Automated unit testing in Gearset tracks your code coverage.

Continuous testing gives you the safety net of knowing that your deployments will be successful, before you’re ready to hit the big red button.

Change monitoring

Monitoring means different things to different people in Salesforce DevOps, which can cause confusion for teams working out what tools they need. In the wider world of DevOps, monitoring means keeping an eye on applications and infrastructure. For Salesforce teams, there’s no need to monitor infrastructure, but there is a need to monitor the metadata in production.

Setting up automated change monitoring guarantees you’ll know about any unexpected changes in production, no matter how they got there. You can then respond appropriately, either removing unauthorized and unnecessary changes, or deploying them back to your upstream environments so everything stays in sync. Without change monitoring, you’re blind to any changes in production that might clash with subsequent releases or just be overwritten.

Backups of data and metadata

Ultimately, you need automated backups in place to secure the data and metadata in production, protecting not just business records but also all of the customizations your team has delivered. Backing up your org daily or even more frequently minimizes the amount of work that can be lost.

Analyzing our backup history in Gearset

Business benefits of CI/CD and automation in your Salesforce DevOps process

Savings on deployment times, as welcome as they may be, will ultimately be dwarfed by the return on investment in DevOps for Salesforce. Most business goals are ultimately about cutting costs and opening up new revenue streams. And since DevOps accelerates digital transformation, investing in DevOps automation produces a healthy return.

When thinking about calculating your ROI from Salesforce DevOps, it’s useful to consider the standard metrics for performance and the business value they each represent. These aren’t specific DevOps ROI metrics, but they are key factors in driving your DevOps improvements, which in turn yield a return on investment.

Shortened lead times

A source-driven, CI/CD process makes it possible to reduce your lead times, which in turn increases the return on your business’s Salesforce investment. The whole purpose of customizing Salesforce is to streamline processes, make teams right across the business more effective, and ultimately to add value. However much value your work is worth to the business, you can increase that value by getting the work into your end users’ hands sooner, giving them more time to make the most of what you’ve built.

The potential for ROI in this area depends on your current performance. Many teams finish work long before it’s eventually released alongside a bunch of other features and improvements. Shipping this work as soon as it’s complete cuts out the waste of completed work that’s not being used to improve business performance. If, on average, you can deliver work in half the time, you’ve doubled the impact of your team and a shortened ‘time to market’ keeps end users happy too.

Reduced release frequency

Shorter lead times go hand-in-hand with releasing more frequently, both of which are facilitated by automating your release pipeline. Teams considered elite DevOps performers release multiple times a day, rather than biweekly or even monthly. High release frequency is essential for reducing lead times.

The business value of increased release frequency is also that it leads to more relevant features and improvements. Rather than releasing an entire feature at the end of a long project, teams practicing DevOps release incrementally. This allows them to gather feedback from end users as they go, and adjust their work accordingly. Not only do end users see slices of work delivered sooner, they have more input into the shape of the customizations they need.

By avoiding the situation where a feature needs to be reworked, just because it doesn’t quite match your end users’ requirements, your team certainly saves time. But it’s notoriously difficult to quantify the precise value of qualitative improvements to the features you build.

Decreased change failure rates

Automated unit testing and change monitoring both help to reduce change failure rates, another key DevOps metric that measures what proportion of releases contains a bug or error. Testing and monitoring make sure your team can catch errors early, either before they’re released or soon after a breaking change is deployed. Monitoring also alerts you to hotfixes in production that you want to keep, and saves you from overwriting them with the next release, then needing to recreate the hotfix.

Automated testing and monitoring save valuable developer time and can make sure you keep up a good standard of code quality. Bugs and errors always cost time and effort, whether a release needs debugging straight away or not. Gearset’s State of Salesforce DevOps 2024 report found that most teams (33%) have a change failure rate below 10%, while 38% of teams find bugs in 10-25% of their releases. Respondents also said that these bugs typically take a day, or sometimes several days, to fix, each costing thousands of dollars in developer time. How long did your last bug take to fix?

Shorter recovery times

Short recovery times are your insurance policy against any damage to your org, whether it’s caused by human error, a release or integration gone badly wrong, or any other incident. Automated backups with a powerful restore tool are necessary to ensure you can recover from any data loss in as little time as possible.

The ROI of a backup solution is typically calculated by valuing what could be lost. How much is your Salesforce org worth, with all the data and customizations it contains? What about the reputational damage that comes with losing data? Putting a figure on this can seem arbitrary, and some calculations of DevOps ROI produce an astronomical number for the value of disaster recovery. By all means do that if it makes sense in your context; or perhaps just conclude that backups are invaluable!

How to measure DevOps ROI

It isn’t easy to calculate the precise ROI for DevOps because it’s a way of working as much as a set of tools. But when cutting deployment times alone quickly repays the investment in Gearset, it’s clear that building an automated DevOps process multiplies that return. For more help in considering your investment in DevOps, book a consultation with one of our experts.

You might also want to download our Salesforce DevOps at enterprise scale ebook for a deeper dive.

Book your Gearset demo to learn more

Contact sales