Webinar

Scaling Salesforce in Financial Services: de-risk, deliver and drive growth with DevOps

Insights from Peoples Bank, Coastal and Gearset on scaling Salesforce securely.

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About this webinar

Using Salesforce in financial services is a challenge: delivering business value, managing risk and scaling fast across complex orgs. Scaling at speed while maintaining control, compliance and confidence in every release is a high-stakes balancing act.

It doesn’t have to be. Join experts from Peoples Bank, Coastal and Gearset for a practical session on how a smart DevOps strategy empowers financial services teams to:

  • Future-proof their Salesforce investment with scalable, compliant delivery
  • Reduce operational risk through automation and guardrails that keep data and deployments secure
  • Accelerate delivery by aligning deployment schedules with business priorities

You’ll walk away with proven frameworks showing how to turn Salesforce into a platform built for resilience and growth.

About the speakers

Erin Weissinger, VP Digital Solutions at Peoples Bank.
Erin brings over 20 years of banking experience to her work, building more efficient, scalable processes with Salesforce and Gearset. Having worked both within banks and in consulting, she brings more than eight years of hands-on expertise with Salesforce and nCino.

Gina Rotenberg, Director, Financial Services at Coastal.
Gina brings deep expertise in banking, lending and finance law, paired with strong technical and leadership experience. As a former Executive Leader and Salesforce product Owner at Firestone Financial, she led major transformation initiatives and built custom systems. Gina is currently Director, Financial Services at Coastal.

Nicole Bazarova, Sales Engineer at Gearset.
has over four years of experience in Salesforce DevOps, combining technical expertise with deep customer insight. After starting in Customer Success in Gearset, she moved into Sales Engineering, where she now helps teams accelerate releases without compromising on quality.

Sign up for Scaling Salesforce in Financial Services: de-risk, deliver and drive growth with DevOps

DateNovember 5, 2025
Time
Speakers
  • Gina Rotenberg, Director Financial Services at Coastal
  • Nicole Bazarova, Sales Engineer at Gearset
  • Erin Weissinger, VP Digital Solutions at Peoples Bank

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