Webinar

Scaling Salesforce in Financial Services: De-risk, deliver and drive growth with DevOps

Join experts from Coastal and Gearset to explore how leading financial services teams scale Salesforce safely and effectively. Discover proven DevOps strategies that de-risk delivery, ensure compliance and accelerate business growth.

About this webinar

If you use Salesforce in financial services, you know the balancing act – deliver business value, manage risk and scale fast across complex orgs. It’s a high-stakes balancing act – scaling at speed while maintaining control, compliance and confidence in every release.

It’s time to simplify. Join experts from Coastal and Gearset for a practical session on how a smart DevOps strategy helps financial services teams:
Future-proof their Salesforce investment with scalable, compliant delivery
It’s time to simplify. Join experts from Coastal and Gearset for a practical session on how a smart DevOps strategy helps financial services teams:

– Future-proof their Salesforce investment with scalable, compliant delivery
– Reduce operational risk through automation and guardrails that keep data and deployments secure
– Accelerate delivery by aligning deployment schedules with business priorities

You’ll see a live demo and walk away with proven frameworks showing how to turn Salesforce into a platform built for resilience and growth.

About the speakers:

Gina Rotenberg brings deep expertise in banking, lending and finance law, paired with strong technical and leadership experience. As a former Executive Leader and Salesforce product Owner at Firestone Financial, she led major transformation initiatives and built custom systems.

Nicole Bazarov has over four years of experience in Salesforce DevOps, combining technical expertise with deep customer insight. After starting in Customer Success in Gearset, she moved into Sales Engineering, where she now helps teams accelerate releases without compromising on quality.


Sign up for Scaling Salesforce in Financial Services: De-risk, deliver and drive growth with DevOps

DateNovember 5, 2025
Time
Speakers
  • Gina Rotenberg, Director Financial Services at Coastal
  • Nicole Bazarova, Sales Engineer at Gearset

The information you provide will be shared with Zoom, the platform that hosts our webinars. Gearset will send you occasional emails about relevant topics and product updates. You can unsubscribe at any time. See our privacy policy for more information.