Gearset Podcast

DevOps Diaries

Episode 073 — Mike Dickson: Successful Salesforce data strategy!

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Tune in to hear everything from why data projects are chronically underestimated at the exec level, to what a proper data strategy actually looks like when you strip away the buzzwords. Mike gets practical on data migrations, data cleanup, and the hidden gotchas that trip teams up when they start handing control to agentic AI.

Before finding his way into Salesforce consulting, Mike Dickson cycled solo across Canada, studied mechanical engineering, and cut his teeth on some of the most data-rich implementations in the nonprofit space. That analytical, problem-solving mindset shapes everything he has to say about why so many organisations are sleepwalking into their AI ambitions without the data foundation to back them up.

Mike and Jack close things out with a thread about what commercial organisations can learn from the nonprofit world when it comes to relationships, relevance, and not being noisy.


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