Everything we do is based on trust

We want to head into work every day excited about solving our users' problems. We don't think that's possible if we're worried about making a mistake, being in the wrong, or being judged by our peers. At Gearset, we trust our teammates' intentions are good. It's as simple as that.

We're radically transparent

Transparency and trust are true companions. We actively share what we can with our employees and users, because transparency unlocks their valuable insights. We don't work on a need-to-know basis. We work on a need-to-conceal basis, only protecting sensitive information, and sharing everything else by default.

We stay close to our users

The better we understand our users, the easier it is to help them. We build more useful features when we deeply understand the problems they face, and we create more accessible content when we use familiar language and terminology. Talking to our users is the best way to stay close to them, so everybody at Gearset is user-facing. Regardless of which role we're in, we all pitch in with support, demoing, research and events.

We're candid, but kind

We want our output to be outstanding. One way we achieve this is by sharing our work with teammates for review — in fact, everything we produce at Gearset (including this!) has been reviewed by at least one other person. Collaborating on iterations is only useful if our feedback is honest. So we share our thoughts with gentle candour, and always strive to take constructive criticism of our own work in the spirit intended.

We have a bias towards action

Making decisions is hard. It's not easy to take action with imperfect or incomplete information - analysis paralysis can bring teams to a standstill. We value due care and curiosity highly, but we’re also pragmatic. We know it’s better to release a good solution today and iterate out in the open, rather than hold things back until they’re perfect.

We're excellent to each other

We prefer collaboration over competition, and that gives us the freedom to cheerlead each other's successes. This doesn't mean we always agree on how to achieve our goals. But that's okay! Differing opinions and lively debate are healthy, as long as we treat each other with respect. The "don't be an asshole" rule has been around for some time; we say "be excellent to each other".